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File Format

You can use a PC or Macintosh as long as you are able to burn a CD in PC format.

Files on CD or sent over the internet must be PC compatible .jpg or .tif files only, with no image compression. Tif files must be in 8-BIT mode (*not* 16-Bit) with no layers, channels or paths.

To achieve the perfect balance between quality and speed we recommend that you save your files as level 10 (no compression) baseline standard JPGs. These files are up to three times smaller than files saved at level 12. Thus they are easier for you to process on your computer and they transmit much faster over the internet to the lab.

Your JPGs need to be saved in RGB mode, not grayscale mode even if the images are black and white. All files must be in the sRGB color space and have an embedded color profile, and must be flattened with all alpha channels, paths or masks removed.

Do not send DNG, CRW, NIF, CR2 or any other RAW files or Photoshop PSD files.

Digital orders must be kept separate from traditional Film orders to minimize in lab processing time.

We work on a PC based system. Thus, any Macintosh files must be converted to PC format prior to being submitted.

If you have order bags place ONLY the IMAGES ORDERED into a folder with the order bag number for it's name, do not use multiple folders or use folder names like "Mary's Wedding."

Include only one order per CD or DVD.

JPG Image Files

The most commonly used digital image format is JPEG (Joint Photographic Experts Group). It allows photographic images to be compressed with little visible loss in image quality when compared to the uncompressed original.


Lossy Compression
Lossy compression reduces the image size by discarding information. It is similar to summarizing a document. For example, you can summarize a 10 page document into a 9 page or 1 page document that represents the original, but you cannot recreate the original exactly from the summary as information was discarded during summarization. JPEG is an image format that is based on lossy compression.

Lossless Compression
With lossless compression, no information is lost in the process. TIFF is an image format that can be compressed in a lossless way.

JPEG Format

When saving an image in JPEG format, first the image information is sorted into color and detail information. The color information is then compressed more than the detail information because our eyes are more sensitive to detail than to color. This makes the compression less visible to the naked eye. Secondly, it sorts the detail information into fine and coarse detail and discards the fine detail first because our eyes are more sensitive to coarse detail than to fine detail.

JPEG allows you to make a trade-off between image file size and image quality.

JPEG compression divides the image in squares of 8x8 pixels which are compressed independently. Initially these squares manifest themselves through artifacts around the edge transitions in an image.
Then, as you increase the compression, the squares themselves will become visible, as shown in the examples below.

100% Quality JPEG It is very hard to distinguish from the uncompressed (TIFF or RAW) original which would typically take up 6 times more storage space.

60% Quality JPEG If you look carefully, you will notice some of the JPEG squares and artifacts around the stone. These artifacts are noticible to the left of the 'J' at the edge of the stone. If you look closely at the top right corner, above the 'G' you'll notice some color noise creeping in.
This quality level is usually sufficient for websites/email.

10% Quality JPEG This image shows serious image degradation with very visible 8x8 JPEG squares. This image makes what JPEG is doing more obvious, the subtle effects seen at higher quality levels are eggagerated here. Hopefully you will never compress an image this aggressively.



  • When editing an image, it is recommended to save the image in an uncompressed format such as TIFF or PSD. If you save an image in JPEG, close it, open it again and save it again in JPEG with the same quality setting, the file size will not reduce further, but quality will have degraded further. Only compress after all editing is done.
  • Cameras usually have different JPEG quality settings, such as FINE, NORMAL, BASIC, etc. Unless you shoot in RAW or TIFF, it is recommended to shoot in the hightest available JPEG quality setting. Some cameras will compress more than others, even at their highest JPEG quality setting. With in-camera JPEG automation there is no way to tell which compression settings are being applied.

Image quality and size

For the best quality images, the correct thing to do is to shoot in RAW, after "developing" the RAW file (using a RAW converter like Adobe Camera Raw or Lightroom), export to a TIFF or PSD to do any editing, in Photoshop for example. Once all editing is finished and the image is ready to print, save it as a JPG and set the quality to the best possible and the size to the largest possible and you can't go wrong.

If you're nervous about shooting RAW, shoot "RAW+JPEG" if your camera supports it, until you've learned about RAW workflow.
This way you have the JPEG files you're used to, but, you'll have the full quality RAW images to revisit when you're ready to move to the next level. Space isn't an issue because memory cards continue to increase in capacity as they decrease in price.

Sharpening, Contrast, Saturation and Color Tone

These are all settings that can be adjusted in-camera, but they are better adjusted during RAW processing. Set these to their 'zero' values. Also turn off any in-camera sharpening, because you will have much better sharpening tools available in your image editing software, and sharpening should be the LAST step performed after the image editing is complete.

If you're shooting RAW, this is less important because you can reset these values later, but once they're fixed in a JPEG, you're stuck with them.

Sharpening, contrast, saturation and color tone, set these to zero and make any required changes on your computer.

Color Space

For photographic printing, set this to sRGB. Unless you have a specialized monitor set to display Adobe1998, you aren't going to be able to see that full color space on your monitor as most monitors display in sRGB. If you send a file for printing in Adobe1998, your image will look muted and flat.

Often we can catch these files before they're printed, but as the photographer, it's your responsibility to submit your images in the correct format.


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Description from Merchant:

Our fine art printing process uses pigment based inks. Pigment printing processes have been utilized since the middle of the 19th century. The image stability of pigment printing is superior to that of any other method of printing. Pigment inks excel in permanence. A dye is molecularly soluble in its vehicle, but pigment is not. Pigment particles tend to be large enough to embed into the receiving substrate making them water-resistant. The particle nature of pigment inks ensures their archival superiority. A particle of pigment is less susceptible to destructive environmental elements than a dye molecule.


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